Who We Are
Marketboomer Pty Ltd ("we", "us", "our") operates the website https://www.purchaseplus.com. We are committed to protecting your privacy and managing personal information in an open and transparent way in accordance with the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth), and where applicable, the General Data Protection Regulation (GDPR).
What We Collect
Personal information we collect includes:
- Name, company, email address, phone number, country of residence
- Login details, billing/shipping addresses
- Technical data (e.g., IP address, browser type) for service and security purposes
How We Collect
We collect information:
- Directly from you (forms, email, phone, account registration)
- Indirectly from third parties (e.g., business partners)
- Automatically via cookies and similar technologies
When we collect information, we will notify you of:
- Our identity and contact details
- The purpose of collection
- Any third parties or overseas recipients
- How to access and correct your information
- How to complain about a breach of the APPs
Cookies and Similar Technologies
We use cookies to keep the site working, to understand how it is used, and to measure whether our advertising works. This section says which ones, what each is for, and how long it lasts.
If you are in the UK, the European Economic Area or Switzerland
Nothing is stored for analytics or advertising until you choose. When you first arrive you will see a short bar at the bottom of the page with two options, Accept and Reject, given equal weight. Until you answer, no analytics or advertising cookies are set.
If you reject, the site works exactly the same. We still receive a basic, anonymous signal that a page was viewed, with no cookie and nothing that identifies you or your device.
You can change your answer at any time using Cookie settings, which also appears in the footer of every page.
If you are anywhere else
The cookies below are set when you arrive. You can clear them in your browser at any time, and you can still use Cookie settings to turn analytics and advertising off.
Necessary
These keep the site working and are always on.
- pp_consent (PurchasePlus, 6 months). Remembers your cookie choice, so you are not asked again.
Analytics
How the site is used, in aggregate.
- _ga, _ga_* (Google Analytics, 2 years). Distinguishes visitors and sessions so we can count them.
- __hstc, hubspotutk (HubSpot, 6 months). Recognises a returning visitor and links an enquiry to the pages that led to it.
- __hssc (HubSpot, 30 minutes). Tracks the current session.
- __hssrc (HubSpot, session). Detects whether you restarted your browser.
Advertising
Measures whether our ads work, and lets us reach people who have already visited.
- _gcl_au (Google Ads, 90 days). Links an ad click to what happened afterwards, so we know which ads work.
- pp_attr (PurchasePlus, 90 days). Stores the advertising click identifier from the link you arrived on, so that if you later book a meeting we can tell which advert it came from.
- bcookie, lidc, li_* (LinkedIn, up to 1 year). Measures LinkedIn ad performance and allows LinkedIn advertising to reach people who have visited the site.
Booking a meeting
When you book a demo, our booking tool stores what it needs to hold your appointment and let you reschedule or cancel it. This is necessary to provide the service you asked for, and it is not used for advertising.
Who receives this data
Google (Analytics and Ads), LinkedIn and HubSpot act as our processors for the purposes above. We do not sell personal information, and we do not share it with data brokers.
Withdrawing consent
You can withdraw consent at any time using Cookie settings, clear cookies in your browser, or use your browser's privacy controls. Withdrawing consent does not affect anything that happened before you withdrew it.
Why We Collect and Use Your Personal Information
We use personal information to:
- Provide and improve our services
- Communicate with you
- Process transactions
- Conduct marketing (with opt-out)
- Meet legal obligations
We will only use or disclose information for the purpose it was collected, or as otherwise permitted by the APPs.
Direct Marketing
We may use your personal information for direct marketing if:
- You have consented; or
- You would reasonably expect such use
You can opt out at any time via the unsubscribe link in our communications, or by contacting us.
Overseas Disclosure
Your personal information is likely to be disclosed to recipients in:
- United States – Cloud hosting and analytics providers
- Singapore – Regional operations support and data hosting
- Philippines – Customer service and support
- Continental Europe – Regional operations support
We take reasonable steps to ensure these recipients comply with APP standards, including contractual safeguards and due diligence.
Security of Your Information
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. If a data breach is likely to cause serious harm, we will notify affected individuals and the OAIC as required.
Access to Your Information
You have the right to request access to personal information we hold about you. We will respond within 30 days and provide access unless an exception under the APPs applies. A reasonable fee may be charged for access.
Correction of Your Information
You may request correction of personal information if it is inaccurate, incomplete, or out of date. We will respond within a reasonable timeframe and take reasonable steps to correct it.
Complaints About Privacy Breaches
If you believe a breach of the APPs has occurred, you can lodge a complaint by:
- Emailing help@purchaseplus.com or calling +61 258 496 957
- Providing details of the alleged breach
We will acknowledge your complaint within 7 days and aim to resolve it within 30 days. If you are unsatisfied, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or on 1300 363 992.
GDPR Rights (if applicable)
If GDPR applies to you, you may have additional rights to data portability, restriction, objection, and erasure.